Heidi Zak Of Thirdlove

The brand now services an estimated 87 percent of women. How in 2018 can the CMO of any public company — let alone one that claims to be for women — make such shocking, derogatory statements?” It was signed by Heidi Zak, co-founder and co-CEO of ThirdLove , a direct-to-consumer bra company and Victoria's Secret competitor.
Around the same time, Kira told a consultant at the company, a leadership coach who worked closely with Spector, that she wanted to meet with the executive: Almost verbatim she said ‘Dave is a deeply insecure man, make sure you pat his ego throughout your conversation and that you don't surprise him.



ThirdLove is famous for its game-changing Fit Finder® tool (used by over 12 million women); and, most recently, for a well-publicized spat with Victoria's Secret More importantly, Zak and designer Ra'el Cohen have created a modern, beautifully-fitting t-shirt bra that's pretty close to perfect.
Ahead of the annual VS Fashion Show, model Robyn Lawley started a petition encouraging a boycott of the show due to its lack of size diversity, according to Teen Vogue ; she partnered with ThirdLove, who donated a bra to the Support the Girls organization for every Instagram post hashtagged #weareallangels.

Compare that to the in-store experience of the cold bright dressing room,” Cohen says, with a stranger measuring you, poking and prodding you.” ThirdLove uses that data to recommend the best size and style for purchase — and, ultimately, to create better products for all its customers.
But more than 30 percent of women are in between standard cup sizes—and they are all too keenly aware of it day in and day out as they uncomfortably tug at their bra straps. I walked out of the store with a bra that didn't really fit, and I had that pink-striped bag in my hand and I took it and stuffed it into my backpack because I was embarrassed to be shopping there,” she said during an interview for this story.

It was the eleventh hour and I had two options: Head out to the store to try on dozens of bras or stick with the ill-fitting option I already owned. Heidi Zak Many women also don't feel comfortable with current options for getting fit for a bra, which is why our sizing app has become so popular.

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